Kooltura Marketing

We specialize in multicultural marketing in San Jose, CA. Our goal is to help build community connection and cultural insight that is essential to the marketing strategy between organizations and those who help enrich it. Because it’s more than just numbers and speaking the language. Multicultural is about speaking the culture. Culture is defined by the people, their deeply rooted history, and reality. It’s the type of cultural context that you can fully appreciate from being a part of the community. It’s also the same cultural context that inspires our art.

We Are Kooltura


Omar Rodriguez

co-owner + marketing director

Omar, a San Jose State Alum, is specifically motivated by multicultural marketing, branding, and strategies that generate results regardless of the budget. These are the same fundamentals that have helped him make great strides in the industry.

Highly involved in the arts and culture community in San Jose, Omar has been a part of numerous projects and events for different non-profit, civic, and for profit entities such as the: Multicultural Arts Leadership Institute (MALI), National Association of Latino Arts and Culture (NALAC), School of Arts and Culture, Cashion Cultural Legacy, Eastside Art & History, and KraftBrew Beer Festival.



Maria Azarte-Rodriguez

co-owner + financials 

Maria, along with her husband Omar Rodriguez, launched Kooltura with the goal of helping organizations and individuals maximize results through specialized strategies. Maria’s role has been instrumental in monitoring the company’s budget, cash flow, as well as other tasks necessary to achieve the company’s mission and growth.