3 Facts About Hispanic Purchasing Power

The 2010 census reports Hispanics are the largest minority group in most of the metropolitan areas in the United States. It is projected that Hispanics will make up 30.2% of the nation’s population by July 1, 2050.

Consequently, Forbes has found that Hispanics in the U.S. have an astounding $1.7 trillion in purchasing power, which is only set to rise in coming years. Given the huge amount of purchasing power the Hispanic market has, companies must strive to understand this large ethnic minority group.

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Benefits of Nonprofit Marketing

The goal of nonprofit marketing is to promote the message or mission of the organization. The Charity Channel points out that marketing efforts are used to identify, create and maintain satisfying relationships with the community including—donors, members, volunteers, clients, and other stakeholders. These relationships ultimately create value for the nonprofit organization and its stakeholders.

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7 Reasons Why Multicultural Marketing Matters

Multicultural marketing encompasses the culture of your target audience including their language, traditions, customs, and beliefs. Keep on reading to find out why multicultural marketing matters.

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5 Interesting Facts About Latinos in Silicon Valley

The Hispanic Foundation of Silicon Valley is dedicated to inspiring community philanthropy and engaging people to invest in the educational achievement, leadership development, research, and convening and engaging the Hispanic community to improve the quality of life for Latinos and the Silicon Valley region. This past year, they published an informative Latino Report Card featuring Latinos in Silicon Valley.

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#iPledgeSJ: May Events

Welcome back to #iPledgeSJ! If you missed the original post about what #iPledgeSJ is all about then I recommend clicking here first. We have selected an exciting line-up of events that we think represent and pay tribute to San Jose’s diversity.

The #iPledgeSJ events for May are…

 

May #iPledgeSJ Events

5/1 May Day 2015-International Workers Day-Dia Internacional de Trabajadores
Workers and migrants rising for dignity against state violence, and standing for international solidarity

5/1 – May 1st South FIRST FRIDAYS Art Walk
A free, self-guided nighttime tour through galleries, museums, and independent creative businesses featuring eclectic art exhibitions and special performances.

5/1 – Sonido Clash: Día De La Chamba
Digital cumbia, low rider oldies, funk, y mas. Exploring the Traditional, Modern, and Emerging Latin Sound diaspora.

5/1 – 6/13 – SPECTRUM Group Glass Exhibition
SPECTRUM an exploration of the never ending possibilities of an amazing material.

5/2 – Free Comic Book Day APE-POP at Art Boutiki
APE-POP will be a little mini-convention featuring artists who will be participating in this October’s Alternative Press Expo in San Jose.

5/2 – VSA/SJSU Presents – “Giấc Mơ Của Cha ông” (Dreams of Our Fathers)
The SJSU VSA Annual Culture Show explore the themes of love, family, war consequences, family struggles, self-identity, pursuing happiness, immigrant struggles as well as non-conventional career choices.

5/3 – Silicon Valley Bikes! Festival & Bike Show
Come celebrate the Santa Clara Valley’s rich bicycling history and culture with our racing, road, recreational, mountain, custom, cruiser, fixie, vintage and lowrider bicycling communities and kick off National Bike Month!

5/7 – 2015 HELLA famous Hip Hop Prom
Did you go to prom? Did you miss your prom? 2nd Annual Hip Hop Prom features emcees, poets, and vocalists at Iguanas Burritozilla – Free, all ages.

5/8 – Cukui Presents: “Grit” by Jordan Pierre Gabriel
Artwork by Jordan Pierre Gabriel

5/11 – MOTOWN ON MONDAYS SJ: 1 Year Anniversary
Celebrate the 1 Year Anniversary and new home of Motown on Mondays at The Continental Featuring special guests + more spinning originals, remixes, & close relatives of your favorite Motown songs.

5/13 – SJCC “SPARKS” Art Reception & Exhibition
“SPARKS” highlights the important contributions of more than 24 California higher education art programs and California Glass Organizations, including SJSU, CSU Chico, CSU San Bernardino, Palomar College, ACGA, Bay Area Glass Institute, Public Glass, Glass Alliance of Northern California, The Crucible, and historical programs who have contributed to the art glass movement from the 1960s to the present.

5/13 – SoFA Design Crawl
FREE tour of the top architecture and design companies in the SoFA District, complete with free appetizers and happy hour priced drinks.

5/17 – Blues Sunday w/ The Champagne City Band feat. Carolyn Jones and Keith Hames
Champagne City Band in conjunction with the African American Journey Museum sponsor Old School RnB Sunday!

5/19 – Sangam Spotlight: Oceanic Traditions
A free lecture demonstration on Hula and Ori Tahiti by Māhealani Uchiyama and students of the Mahea Uchiyama Center for International Dance.

5/21 – 5/25 – FanimeCon 2015
By fans, for fans – an anime convention featuring swap meets, art, music, dance and more for the love of cosplay!

5/23 – Stories Of Regeneration Art show/Celebration
Come out and celebrate the lives of youth from East Side San Jose, who will be showcasing their life stories accompanied by artists from the community.

5/23 – 5/24 – 4th Annual SJ Taco Festival of Innovation
Just what it sounds like. A Festival of Tacos!

5/29 – 5/31 – San Jose Japantown Film Festival (J-Town FilmFest)
A committee of community organizations announces plans for the first San Jose J-TOWN FILMFEST featuring a selection of Asian American and Pacific Islander films in Japantown.

 

ONGOING

The Changing Same Thursdays

Motown on MondaysMondays

Nomikai DJ Nights – Various Days
Assortment of nights featuring great DJ’s.

Future Arts Now Classes – M/W/TH

Pop Up Market – Whole Foods, The Alameda – 1st Saturdays

South First Fridays – 1st Friday of the month in the SOFA district

AYA Open Mic – Fridays

 


Know of an event that should be on the list? We are open to suggestions. Send us an email to info@Kooltura.com with the subject line “iPledgeSJ”, a description of the event, any social media accounts associated with the event, and a website link if possible.

Join us on Facebook, Twitter, and Instagram where we will be sharing photos of those taking the pledge.

 

Photo Credit: Jonathan Garcia | Event: FAME SS2014