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PROJECT:
Downtown for the Summer
CLIENT:
San Jose Downtown Association
SERVICES:
Design

Created a series of layouts to promote Summer events in Downtown San Jose for the San Jose Downtown Association. The San Jose Downtown Association (SJDA) is a non-profit, membership-based organization founded in 1986 to represent business and property owners.

Kooltura specializes in multicultural marketing, helping clients reach audiences of a specific ethnicity, culture, and subculture through brand and strategy. Contact Us if you are interested in learning about our work.

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PROJECT:
Celebrate Mayfair | Mayferia
CLIENT:
School of Arts and Culture @MHP
SERVICES:
Branding, Marketing, Social Media, Design

We were identified to lead and develop an integrated strategic marketing roadmap, and brand concept for the Celebrate Mayfair project including the Mayferia Series.

Project Overview: Celebrate Mayfair is a year long project that aims to celebrate the talent, beauty, and history of the Mayfair community. We believe that through creating a platform for shared arts and cultural experiences we can connect residents and reduce blight in the Mayfair neighborhood.

Mayferia Events: The School of Arts and Culture will host a series of celebration’s to spotlight the talent of Mayfair residents. Mayferia events will be showcases for local talent and a place for residents to learn about community resources. This first Mayferia will took place on Friday, December 9th. Followed by a second celebration scheduled for Sunday, March 19.

Kooltura specializes in multicultural marketing, helping clients reach audiences of a specific ethnicity, culture, and subculture through brand and strategy. Contact Us if you are interested in learning about our work.

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PROJECT:
San Jose Symbols | Screenprint Showdown
CLIENT:
SJ MADE
SERVICES:
Branding, Marketing, Social Media, Design

As part of the inaugural Screenprint Showdown We were identified to lead the projects branding and marketing, the San Jose Symbols was the initial task. From the Electric Light Tower at History San Jose to the Capitol Drive-In Theater screens on Capitol Expressway, we were tasked on building a running list of our city symbols. These represent iconic buildings, historic places, and conceptual ideas that represent San Jose.SJ MADE took the lead of identifying the final group of 50 San Jose symbols that only scratches the surface in telling the visual story of our city.

Kooltura specializes in multicultural marketing, helping clients reach audiences of a specific ethnicity, culture, and subculture through brand and strategy. Contact Us if you are interested in learning about our work.

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A lot goes into creating  a new logo, and I am always excited to go on the journey of creating something that my clients will like. After a few meetings with San Jose Public Library staff to identify the needs and vision for the project, my team and I were able to brainstorm ideas and direction. Here is an inside look into our creative process for the San Jose Public WORKS project.

PROJECT: Logo and Branding

CLIENT:  San Jose Public Library WORKS

DESIGNER: Steve Ha

CREATIVE DIRECTOR: Omar Rodriguez

Kooltura specializes in multicultural marketing, helping clients reach audiences of a specific ethnicity, culture, and subculture through brand and strategy. Contact Us if you are interested in learning about our work.

 

#iPledgeSJ: July Events

Welcome back to #iPledgeSJ! If you missed the original post about what #iPledgeSJ is all about then I recommend clicking here first. We have selected an exciting line-up of events that we think represent and pay tribute to San Jose’s diversity.

The #iPledgeSJ events for July are…

 

July #iPledgeSJ Events

7/3 SONIDO CLASH: Maria y Jose + Thee Commons
RUIDOSON//PSYCH KUMBIA// Y MAS!!!

7/3 – ANYA AND THE GET DOWN performing live at the RITZ
Don’t miss this show! Anya has a VERY special announcement and she won’t be playing in San Jose for a long while after this one!

7/4 – 4th Annual Island Reggae Festival
Live music, fireworks, carnival rides, island dance competition, rugby 7’s tournament, and much more!

7/6 – Nerd Nite Silicon Valley: July Edition
informal gatherings where nerds (and non-nerds) get together to socialize, drink and learn something new.

7/8 – ImagineSJ Showcase #1 “San Jose Music”
A monthly event series that provides a platform for San Jose’s newest most innovative thinking, whether it be in the arts, technology, non-profit or small business. Through performances, presentations, and interactive audience engagement activities, the ImagineSJ Showcase will create a public platform for the introduction of new ideas and great thinking that San Jose needs to know about.

7/9 – 7/12 – * THINK AND DIE THINKING 2015 *
An All-ages D.I.Y Indie Punk Music Festival. A festival for and by gay, trans, queer, p.o.c., women, and allies.

7/10 – Glowing With The Moon
Come gather with different members of the community participate in open mic and various art projects that you can collectively create with other people.

7/11 – Silicon Valley S.T.E.A.M Festival
Hot San Jose Nights presents Silicon Valley S.T.E.A.M Festival returns to San Jose Reid Hillview Airport for a second great year!

7/11 – Writing Our Truths/Palabras de Verdad: Writing from Ancestral Memory
A writing workshop focused around identity and our [often multiple] places of origin.

7/11 – Emotional Alchemy:  Zine Making As a Coping Strategy
A hands on workshop and discussion on the zine making process and how it ties into the healing experience.

7/11 – SVRG Yard Sale
Come buy treasures donated by Silicon Valley Roller Derby (SRVG) skaters, plus SVRG merch on sale too! SPECIAL SUMMER DEAL: Tix to our August 22 bout 2/$20 and you get an exclusive SVRG tote bag!!!

7/11 – 7/12 – San Jose Obon 2015
Created for San Jose Buddhist Church Betsuin

7/12 – TADT PANEL DISCUSSION: Marginalized Identities and the Current Climate of Punk:  A Multi-Perspective Discussion
Observe how punk is seen currently through multiple viewpoints and how it is defined behind these lenses.

7/12 – Strangers 16th Annual Car Show & BBQ
Enjoy the day viewing traditionally styled hot rods and customs, cooking up some BBQ with your friends, and checking out all of the original art and artists in vendor row.

7/12 – South Bay Expo
Clothing lines, jewelry, DJ’s, Graffiti, food trucks, sneakers, tattoos, music artist, and much more at the Santa Clara

7/12 – Pokémon: Symphonic Evolutions
Brought to life by American Festival Orchestra performing all-new arrangements and carefully-timed visuals from recent and classic Pokémon video games, Pokémon: Symphonic Evolutions has become the must-see video game concert of the year, giving fans and newcomers of all ages a chance to experience the evolution of the Pokémon franchise like never before.

7/13 – Summer Hip Hop Conservatory
For youth ages 12-15, sign up for a two-week intensive camp where students can build skills in one of four Hip Hop disciplines: Rapping, Hip Hop Dance, Beatboxing, and Urban Art. For more info or to register please visit www.schoolofartsandculture.org

7/16 – PRAYERS & Xuxa Santamaria Live
Prayers are the first musicians/artists use the term Cholo goth to define their genre of music which lyrically explores the harsh realities of gang and street life over throbbing beats and swirling synthesizers.

7/16 – Maurizio ‘The NextOne’ + Workshop
FutureArtsNow! In Association With Style Elements, 1nspirationIsFree & Bobbi Vie Presents MAURIZIO ‘THE NEXTONE’ WORKSHOP. Maurizio ‘The NextOne’ began dancing in 1984. Widely considered a breaking legend, and hip hop pioneer in Italy, he is credited for the creation of many dance moves and for his straight bboy flavor.

7/17 – SALSA NIGHT at Music in the Park
Two of the Bay Area’s best Salsa band perform in this after work concert series – Julio Bravo y su Orquesta Salsabor and Pa’l Bailador. Plus a set break special performance by Bloco Del Sol courtesy of Future Arts Now.

7/17 – Frida 9.5!
Come fo the silent art auction, raffle prizes, the Ni Una Mas Scholarship Award, the Frida Kahlo Leadership Award, and look-a-like contest. Proceeds goes towards workers organizing such as wage theft issues, migrants rights work, women wellness particularly traditional/indgenous healing for womyn and supporting the work of La Red.

7/17 – July 17th – ROAD RAGE TOUR SAN JOSE, CA.
Featuring Andrew Bigs with Reef the Lost Cauze of Army of the Pharaohs, ADLIB, and I.L.A.M.

7/17 – SVRG Night at Aloha Roller Rink
Come skate with your favorite derby league, the Silicon Valley Roller Girls!Aloha Roller Rink is open for the summer, setting up shop at Roosevelt Community Center on Friday, Saturday, and Sundays all summer long!

7/18 – Original Gravity Public House 3 Year Anniversary!!!
Designed as a thanks to YOU the people and beer drinkers that have supported Original Gravity Public House throughout the first few years.

7/18 – South Bay Coffee Community Presents: SUMMER BARISTA SMACK DOWN
A Saturday night rumble between the best of the best in an ultimate show down of latte art skill. Proceeds go towards A pop-up street café that trains and employs individuals transitioning out of homelessness.

7/25 – San Jose Bike Party presents Ladies Ride 2015
Ladies, it’s time to ride!

7/25 – 1NFAMOUS 2015
Now in its 3rd installment, 1NFAMOUS is the brainchild of world renowned dancer, Raymond ‘NastyRay’ Mora. It is an annual event which attempts to break the norms of breaking competitions and raise the entertainment level and the true tenets of hip hop culture.

7/25 – FAME SS2015 + Lights, Camera, Fashion
Now in its 8th installment, FAME (Fashion, Art, Music, Exhibition) is a street culture marketplace by the people and for ALL the people.

7/26 – Shiny Side Up Bicycle Show
For bicycle enthusiasts of all kinds.

7/31 – San Pedro Square Block Party (Moveable Feast)
Moveable Feast is shutting down streets with a night time block party. The whole city is invited! Free admission.

7/31- 6th Annual Sabor del Valle Event 2015
Sabor del Valle is an annual celebration of local wine, food, art, music and the cultural richness of the Latino community, with proceeds benefiting three worthy nonprofits that provide social and educational services to individuals in need.

7/31 – All-Womyn’s Showcase @ Caffe Frascati
Showcasing emerging female artists within San Jose’s Arts and Culture.

 

ONGOING

The Changing Same Thursdays

Motown on MondaysMondays

Nomikai DJ Nights – Various Days
Assortment of nights featuring great DJ’s.

Future Arts Now Classes – M/W/TH

Pop Up Market – Whole Foods, The Alameda – 1st Saturdays

South First Fridays – 1st Friday of the month in the SOFA district

 


Know of an event that should be on the list? We are open to suggestions. Send us an email to info@Kooltura.com with the subject line “iPledgeSJ”, a description of the event, any social media accounts associated with the event, and a website link if possible.

Join us on Facebook, Twitter, and Instagram where we will be sharing photos of those taking the pledge.

 

Photo Credit: Jonathan Garcia | Event: FAME SS2014