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PROJECT:
Celebrate Mayfair | Mayferia
CLIENT:
School of Arts and Culture @MHP
SERVICES:
Branding, Marketing, Social Media, Design

We were identified to lead and develop an integrated strategic marketing roadmap, and brand concept for the Celebrate Mayfair project including the Mayferia Series.

Project Overview: Celebrate Mayfair is a year long project that aims to celebrate the talent, beauty, and history of the Mayfair community. We believe that through creating a platform for shared arts and cultural experiences we can connect residents and reduce blight in the Mayfair neighborhood.

Mayferia Events: The School of Arts and Culture will host a series of celebration’s to spotlight the talent of Mayfair residents. Mayferia events will be showcases for local talent and a place for residents to learn about community resources. This first Mayferia will took place on Friday, December 9th. Followed by a second celebration scheduled for Sunday, March 19.

Kooltura specializes in multicultural marketing, helping clients reach audiences of a specific ethnicity, culture, and subculture through brand and strategy. Contact Us if you are interested in learning about our work.

#iPledgeSJ: July Events

Welcome back to #iPledgeSJ! If you missed the original post about what #iPledgeSJ is all about then I recommend clicking here first. We have selected an exciting line-up of events that we think represent and pay tribute to San Jose’s diversity.

The #iPledgeSJ events for July are…

 

July #iPledgeSJ Events

7/3 SONIDO CLASH: Maria y Jose + Thee Commons
RUIDOSON//PSYCH KUMBIA// Y MAS!!!

7/3 – ANYA AND THE GET DOWN performing live at the RITZ
Don’t miss this show! Anya has a VERY special announcement and she won’t be playing in San Jose for a long while after this one!

7/4 – 4th Annual Island Reggae Festival
Live music, fireworks, carnival rides, island dance competition, rugby 7’s tournament, and much more!

7/6 – Nerd Nite Silicon Valley: July Edition
informal gatherings where nerds (and non-nerds) get together to socialize, drink and learn something new.

7/8 – ImagineSJ Showcase #1 “San Jose Music”
A monthly event series that provides a platform for San Jose’s newest most innovative thinking, whether it be in the arts, technology, non-profit or small business. Through performances, presentations, and interactive audience engagement activities, the ImagineSJ Showcase will create a public platform for the introduction of new ideas and great thinking that San Jose needs to know about.

7/9 – 7/12 – * THINK AND DIE THINKING 2015 *
An All-ages D.I.Y Indie Punk Music Festival. A festival for and by gay, trans, queer, p.o.c., women, and allies.

7/10 – Glowing With The Moon
Come gather with different members of the community participate in open mic and various art projects that you can collectively create with other people.

7/11 – Silicon Valley S.T.E.A.M Festival
Hot San Jose Nights presents Silicon Valley S.T.E.A.M Festival returns to San Jose Reid Hillview Airport for a second great year!

7/11 – Writing Our Truths/Palabras de Verdad: Writing from Ancestral Memory
A writing workshop focused around identity and our [often multiple] places of origin.

7/11 – Emotional Alchemy:  Zine Making As a Coping Strategy
A hands on workshop and discussion on the zine making process and how it ties into the healing experience.

7/11 – SVRG Yard Sale
Come buy treasures donated by Silicon Valley Roller Derby (SRVG) skaters, plus SVRG merch on sale too! SPECIAL SUMMER DEAL: Tix to our August 22 bout 2/$20 and you get an exclusive SVRG tote bag!!!

7/11 – 7/12 – San Jose Obon 2015
Created for San Jose Buddhist Church Betsuin

7/12 – TADT PANEL DISCUSSION: Marginalized Identities and the Current Climate of Punk:  A Multi-Perspective Discussion
Observe how punk is seen currently through multiple viewpoints and how it is defined behind these lenses.

7/12 – Strangers 16th Annual Car Show & BBQ
Enjoy the day viewing traditionally styled hot rods and customs, cooking up some BBQ with your friends, and checking out all of the original art and artists in vendor row.

7/12 – South Bay Expo
Clothing lines, jewelry, DJ’s, Graffiti, food trucks, sneakers, tattoos, music artist, and much more at the Santa Clara

7/12 – Pokémon: Symphonic Evolutions
Brought to life by American Festival Orchestra performing all-new arrangements and carefully-timed visuals from recent and classic Pokémon video games, Pokémon: Symphonic Evolutions has become the must-see video game concert of the year, giving fans and newcomers of all ages a chance to experience the evolution of the Pokémon franchise like never before.

7/13 – Summer Hip Hop Conservatory
For youth ages 12-15, sign up for a two-week intensive camp where students can build skills in one of four Hip Hop disciplines: Rapping, Hip Hop Dance, Beatboxing, and Urban Art. For more info or to register please visit www.schoolofartsandculture.org

7/16 – PRAYERS & Xuxa Santamaria Live
Prayers are the first musicians/artists use the term Cholo goth to define their genre of music which lyrically explores the harsh realities of gang and street life over throbbing beats and swirling synthesizers.

7/16 – Maurizio ‘The NextOne’ + Workshop
FutureArtsNow! In Association With Style Elements, 1nspirationIsFree & Bobbi Vie Presents MAURIZIO ‘THE NEXTONE’ WORKSHOP. Maurizio ‘The NextOne’ began dancing in 1984. Widely considered a breaking legend, and hip hop pioneer in Italy, he is credited for the creation of many dance moves and for his straight bboy flavor.

7/17 – SALSA NIGHT at Music in the Park
Two of the Bay Area’s best Salsa band perform in this after work concert series – Julio Bravo y su Orquesta Salsabor and Pa’l Bailador. Plus a set break special performance by Bloco Del Sol courtesy of Future Arts Now.

7/17 – Frida 9.5!
Come fo the silent art auction, raffle prizes, the Ni Una Mas Scholarship Award, the Frida Kahlo Leadership Award, and look-a-like contest. Proceeds goes towards workers organizing such as wage theft issues, migrants rights work, women wellness particularly traditional/indgenous healing for womyn and supporting the work of La Red.

7/17 – July 17th – ROAD RAGE TOUR SAN JOSE, CA.
Featuring Andrew Bigs with Reef the Lost Cauze of Army of the Pharaohs, ADLIB, and I.L.A.M.

7/17 – SVRG Night at Aloha Roller Rink
Come skate with your favorite derby league, the Silicon Valley Roller Girls!Aloha Roller Rink is open for the summer, setting up shop at Roosevelt Community Center on Friday, Saturday, and Sundays all summer long!

7/18 – Original Gravity Public House 3 Year Anniversary!!!
Designed as a thanks to YOU the people and beer drinkers that have supported Original Gravity Public House throughout the first few years.

7/18 – South Bay Coffee Community Presents: SUMMER BARISTA SMACK DOWN
A Saturday night rumble between the best of the best in an ultimate show down of latte art skill. Proceeds go towards A pop-up street café that trains and employs individuals transitioning out of homelessness.

7/25 – San Jose Bike Party presents Ladies Ride 2015
Ladies, it’s time to ride!

7/25 – 1NFAMOUS 2015
Now in its 3rd installment, 1NFAMOUS is the brainchild of world renowned dancer, Raymond ‘NastyRay’ Mora. It is an annual event which attempts to break the norms of breaking competitions and raise the entertainment level and the true tenets of hip hop culture.

7/25 – FAME SS2015 + Lights, Camera, Fashion
Now in its 8th installment, FAME (Fashion, Art, Music, Exhibition) is a street culture marketplace by the people and for ALL the people.

7/26 – Shiny Side Up Bicycle Show
For bicycle enthusiasts of all kinds.

7/31 – San Pedro Square Block Party (Moveable Feast)
Moveable Feast is shutting down streets with a night time block party. The whole city is invited! Free admission.

7/31- 6th Annual Sabor del Valle Event 2015
Sabor del Valle is an annual celebration of local wine, food, art, music and the cultural richness of the Latino community, with proceeds benefiting three worthy nonprofits that provide social and educational services to individuals in need.

7/31 – All-Womyn’s Showcase @ Caffe Frascati
Showcasing emerging female artists within San Jose’s Arts and Culture.

 

ONGOING

The Changing Same Thursdays

Motown on MondaysMondays

Nomikai DJ Nights – Various Days
Assortment of nights featuring great DJ’s.

Future Arts Now Classes – M/W/TH

Pop Up Market – Whole Foods, The Alameda – 1st Saturdays

South First Fridays – 1st Friday of the month in the SOFA district

 


Know of an event that should be on the list? We are open to suggestions. Send us an email to info@Kooltura.com with the subject line “iPledgeSJ”, a description of the event, any social media accounts associated with the event, and a website link if possible.

Join us on Facebook, Twitter, and Instagram where we will be sharing photos of those taking the pledge.

 

Photo Credit: Jonathan Garcia | Event: FAME SS2014

 

#iPledgeSJ: June Events

Welcome back to #iPledgeSJ! If you missed the original post about what #iPledgeSJ is all about then I recommend clicking here first. We have selected an exciting line-up of events that we think represent and pay tribute to San Jose’s diversity.

The #iPledgeSJ events for June are…

 

June #iPledgeSJ Events

6/1 – 6/7 – Negroni Week @ Paper Planes 
Enjoy Negroni cocktails for a good cause. $1 of each drink sold goes to the 3rd Street Community Center.

6/2 –  As You Like It with ShakesBEERience San Jose
A pub, a pint and play with Rosalind and Celia. Directed by Karen Altree Piemme. Admission is free; seating is first come first served; doors open at 5:30pm.

6/4 – Making Movies with Cado @ Stritch
Performances from Los Hot Boxers, Cado, and Making Movies. Free event.

6/5 – Sonido Clash VS Return Of The Boom Zap (First Friday)
Sonido Clash VS Return Of The Boom Zap: bringing kumbia, reggeatone, future bass and more.

6/5 – Queerceañera Presents
Celebrate accomplishments in the LGBT Latin@ Community in the Bay Area. A community celebration with food, music, entertainment and more. All ages; All backgrounds.

6/5 – Breaking Point: Opening Night @ MACLA
Glass art works by Jaime Guerrero and Viviana Paredes

6/5 – 6/6 – 8th Annual SubZERO Festival
South FIRST FRIDAYS presents the 8th Annual SubZERO Festival! Focused on emerging and present subcultures thriving in our region, SubZERO is a DIY, artistically bent, hi/lo-techno mashup where street meets geek.

6/6 – Versus #3 (High School Vs High School)
A dance off anyone? Open style and breaking. Will be judged. All ages. Free admission.

6/6 – Silicon Valley Roller Girls vs. Foothill Foxy Flyers
Silicon Valley Roller Girls vs. Foothill Foxy Flyers. An action packed, hard hitting evening of flat track roller derby!

6/7 – Naglee Park Open Studios
During Naglee Park Open Studios, our local artists are opening their studios and sharing their work. Most artists’ work will be displayed in the studio in which it was created. While touring the studios, you may find a new treasure; many of the pieces will be available for sale.

6/10 – Well-RED at Works/San José, art and performance center with Arlene Biala and David Sullivan
Featured reading followed by open reading. $2 suggested donation to Works/San Jose, no one turned away. Free food and affordable beer, wine, and soda.

6/13 – Dia de Portugal
Enjoy a day of entertainment, savor a variety of Portuguese foods and watch a traditional Portuguese parade – there’s enjoyment for the entire family. It all takes place at History Park, location of the Portuguese Historical Museum.

6/13 – Summer Breeze
Your chance to attend an underground lowrider car show. Bring your own ride or enjoy the ones there.

6/13 – Bubble RUN San Jose!
Clad in white t-shirts, Participants run, walk, dance and play across 3 miles of absolute fun! Waves start every 3-5 minutes. Then, at each kilometer, participants will run through the Foam Bogs where there is enough colored foam to cover you from head to toe! Come be a kid again.

6/18 – Music in the Park – presented by METRO featuring FRESHLYGROUND (Afro-pop) and SISTER CAROL (Reggae)
The most popular after-work concert series in San Jose kicks off the summer with an International double-bill: Afro-pop sensations Freshlyground (Cape Town, South Africa), best known for their hit “Waka Waka – This Time For Africa”, from the 2010 FIFA World Cup and grammy-award winning Reggae legend Sister Carol from Kingston, Jamaica headlines. Also, DJ ROBERT RANKIN of Massive Sound International will be spinning reggae/world music before/between sets. Plaza de Cesar Chavez at 5:15PM 

6/19 – San Jose Bike Party presents the Reggae on Two Wheels Ride
It’s a bike party, y’all! Save the date. Route to be released soon.

6/20 – 20th Annual “Dancing On The Avenue”
The well known Willow Glen party. Come and dance on the avenue with us! 

6/20 – West Wind  Drive-In Pajama Party
Catch a movie at the drive-in. Dress code: Pajamas!

6/20 – El “Dia de San Juan” Puerto Rican Festival 2015
The Western Region Puerto Rican Council presents the 37th Annual ‘El “Dia de San Juan” Puerto Rican Festival 2015’. Live music, food, dancing, and so much more!

6/21 – San Jose Kidz Bike Party presents the Independence Ride
San Jose Bike Party folks have put one on for the kids. Details to come on their event page soon.

6/25 – San Jose Parks Summer Soiree
To be held at The Tea House in the Japanese Friendship Garden at Kelley Park. San Jose Parks Foundation invites you to join other like-minded supporters for an evening of celebration and recognition of some of the true heroes of our parks and trails. Hors D’oeuvres, wine, and dessert will be served.

6/27 – Laureles Company presents “TRADICIONES”
Folklorico Company Los Laureles present: “Tradiciones”. An event that will showcase 8 states of Mexico along with live music. The show will explore into the current vibrant Mexican community living in the US, but still holding Mexico and its traditions in their hearts. You’re invited to enter Mexico’s beautiful history through dance!

6/27 – Bless Me Ultima – A Workshop presentation
Based on Rudolfo Anaya’s Mexican American novel, Opera Cultura will be presenting excerpts of Hector Armienta’s new opera, Bless Me Ultima. Join the journey of telling Mr. Anaya’s great story through the magic of opera.

6/28 – LA GUELAGUETZA 2015
Come and join the family event that explores and shares Oaxacan history, music, and roots.

 6/30 – Creative Collisions: Space + Art + You
The second Creative Collisions event will bring together artists and space explorers. Meet Ariel Waldman, art school grad, adviser to the NASA Innovative Advanced Concepts Program, and creator of Spacehack.org, a directory of ways you — you! — can participate in space exploration. Pick up a brush and help paint our cosmic-communal mural, or grab a pen and craft your own interstellar space message.

 

ONGOING

The Changing Same Thursdays

Motown on MondaysMondays

Nomikai DJ Nights – Various Days
Assortment of nights featuring great DJ’s.

Future Arts Now Classes – M/W/TH

Pop Up Market – Whole Foods, The Alameda – 1st Saturdays

South First Fridays – 1st Friday of the month in the SOFA district

 


Know of an event that should be on the list? We are open to suggestions. Send us an email to info@Kooltura.com with the subject line “iPledgeSJ”, a description of the event, any social media accounts associated with the event, and a website link if possible.

Join us on Facebook, Twitter, and Instagram where we will be sharing photos of those taking the pledge.

 

Photo Credit: Jonathan Garcia | Event: FAME SS2014