The 2010 census reports Hispanics are the largest minority group in most of the metropolitan areas in the United States. It is projected that Hispanics will make up 30.2% of the nation’s population by July 1, 2050.
Consequently, Forbes has found that Hispanics in the U.S. have an astounding $1.7 trillion in purchasing power, which is only set to rise in coming years. Given the huge amount of purchasing power the Hispanic market has, companies must strive to understand this large ethnic minority group.
At first glance, Halloween and Día de Los Muertos (Day of the Dead) can easily resemble one another. Both involve skeletons, costumes, death, spooky stories, and sweets. Though similar, the two holidays possess striking differences in traditions and tone. Keep on reading to learn more.
A lot goes into creating a new logo, and I am always excited to go on the journey of creating something that my clients will like. After a few meetings with San Jose Public Library staff to identify the needs and vision for the project, my team and I were able to brainstorm ideas and direction. Here is an inside look into our creative process for the San Jose Public WORKS project.
PROJECT: Logo and Branding
CLIENT: San Jose Public Library WORKS
DESIGNER: Steve Ha
CREATIVE DIRECTOR: Omar Rodriguez
Kooltura specializes in multicultural marketing, helping clients reach audiences of a specific ethnicity, culture, and subculture through brand and strategy. Contact Us if you are interested in learning about our work.