7 Reasons Why Multicultural Marketing Matters

Multicultural marketing encompasses the culture of your target audience including their language, traditions, customs, and beliefs. Keep on reading to find out why multicultural marketing matters.

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what is multicultural marketing

Defining Multicultural Marketing

Multicultural Marketing is more than just numbers and speaking the language. It is about speaking the culture which is defined by the people, their deeply rooted history, and reality.

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5 Christmas Traditions in Latino Households

Latinos’ love going all out when it comes to the holidays. This is especially true when it comes to the most wonderful time of the year! For Latinos, celebrating Navidad is more than a religious holiday. Christmas is also about familia, friends, food, and culture. Keep on reading to learn more about typical Christmas traditions in Latino households.

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Thanksgiving, an All American Holiday?

Thanksgiving originated as an all-American tradition, but over time, different cultures residing in the United States have incorporated their own unique traditions into the holiday. Keep on reading to learn more about how different cultures celebrate this national holiday. 

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Are Halloween and Dia de Los Muertos the Same?

At first glance, Halloween and Día de Los Muertos (Day of the Dead) can easily resemble one another. Both involve skeletons, costumes, death, spooky stories, and sweets. Though similar, the two holidays possess striking differences in traditions and tone. Keep on reading to learn more. 

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