Sonido Clash – Clashing Sounds.

Growing up as a Mexican-American in California, I was exposed to a multitude of sounds and music. I remember my older sister doing her chores while listening to the radio. She pushed our old beat-up stereo to its limits by blasting music like; cumbias, musica norteña, musica de banda, and even the occasional romantica. My dad was the drummer and leader of a Mexican conjunto-norteño that called themselves “Los Chiveros” and held rehearsals with his band in our living room.

Latino music was a big part of my life but as I got older and met new friends through school and my neighborhood, my taste in music started expanding. Suddenly, I was listening to Rap, Hip Hop, RnB, Rock, and anything else my friends and I could download via LimeWire.

This type of exposure to music isn’t unique to myself. I know many people who could sing the lyrics to a Nappy Roots song just as well as the lyrics to something by Ramon Ayala. And, even though it was common to go to a party or family gathering and hear the playlist jump from one type of music to the other, there seemed to be a disconnect between the two. Almost like living in two different worlds.

Then, a movement started happening where a generation of people like me who were exposed to those different sounds started putting them together. A mixture of sounds, a clash of music. A Sonido Clash, which happens to be the name of a group of people who are great at doing just that. Clashing sounds.

 

Sonido Clash

It was in 2009 when a group of guys established themselves as a collective of talent as part of the National Association of Latino Arts & Culture (NALAC). They called themselves, “Sonido Clash”. It was a more than appropriate name for a group of people who took it upon themselves to weave traditional, modern and futuristic Latin music together and share it with San Jose and the entire Silicon Valley.

The founding members of Sonido Clash include; Roman “Turbo Sonidero Futuristico” Zepeda, Angel “Mex Tape”Luna, and Thomas Ramon “Chatos1013” Aguilar. Together they took on the responsibility of gathering music many of us grew up with and combining it to create a unique sound that describes a generation. For a few years Sonido Clash had a monthly show at The Pagoda located inside The Fairmont Hotel in downtown San Jose.  Not only did they perform themselves, but had a steady rotation of featured emerging talent from different locations across the globe. Some of those guests included artists like Mexican Institute of Sound, Los Rakas, Ana Tijoux, Kubia Queers, and many more.

Anyone lucky enough to catch one of their shows knows just how memorable they are. If you’re not familiar with what a Sonido Clash sounds like, below is a taste directly from Sonido Clash Co-founder TurboSonideroFuturistico’s Youtube page. (May contain Explicit Lyrics)

 

So, who the heck are these people who make up the Sonido Clash collective? Allow us to formally introduce you.

sonidoclashcollectiveToday the Sonido Clash collective is composed of Roman “Turbo Sonidero Futuristico” Zepeda, a music producer known for blending rap and hip-hop with cumbia-sonidera from Mexico. He calls it “Tumbia”. There’s Elvis “EazyUno” Mendoza from Inglewood, California. He became a part of Sonido Clash in 2012. He is also known for founding Bombilla Party in Southern California where he is also a resident DJ. Another member is Angel “Mex Tape” Luna who connects hip-hop, electronic and cumbia music and adds a dash of his Oaxacan roots. Fernando J. “Tlacoyo” Pérez was involved early on as a community event organizer. If his name is familiar it’s probably because he wasthe Latin alternative music DJ and director at 90.5 FM KSJS. Thomas Ramon “Chatos1013” Aguilar better known for his brand, Universal Grammar, is an event producer. His sound as a DJ is described as having a global groove pallet of soul, funk, hip-hop, and electronic music. Last, but not least is Melinda Chacón. A San jose native who is the newest member of the group. Her specialty being event planning, she has put on numerous large events across the South Bay.

 
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Want to see them in Action?

As you have now seen, this is an extraordinary group of people. I can relate to their work and appreciate that they understand a large portion of San Jose’s culture. Here at Kooltura Marketing, we are happy to help Sonido Clash with branding and design services. Our latest request from them was a poster and flyer for their upcoming and much anticipated event: The INAUGURAL SELENA TRIBUTE PARTY which will take place Saturday, April 18th at the Back Bar SoFA in Downtown San Jose. If you haven’t been to a Sonido Clash event, this is the perfect one.

The event will celebrate the life and legacy of “La Reina De Tejano”, Selena Quintanilla-Perez. There will be two rooms of music featuring guest DJ’s Yo Yolie, Too Tall, DJ Abraham, ThatGirl, Jenicyde, and of course the Sonido Clash Residents. If you’re interested in purchasing presale tickets you can do so here

If it wasn’t yet clear, we are fans of Sonido Clash here at Kooltura and we like working with them and look forward to continue assisting them in their future projects. If you’d like to learn more about Sonido Clash and/or the work we do for them, don’t hesitate to reach out.

 
 
In the mean time, dust off those dancing shoes, practice that washing machine dance, and we’ll see you at the Back Bar in Downtown San Jose this Saturday. After all, it’s an #iPledgeSJ selected event.

#iPledgeSJ: April Events

Welcome back to #iPledgeSJ! If you missed the original post about what #iPledgeSJ is all about then I recommend clicking here first. We have selected an exciting line-up of events that we think represent and pay tribute to San Jose’s diversity.

The #iPledgeSJ events for April are…

 

April #iPledgeSJ Events

4/2 – Creative Minds: Pushpamala N.
Pushpamala N. challenges traditional representations of Indian women in photography and cinema.

4/3 – South First Fridays Art Walk
A self-guided nighttime tour through galleries, museums, and independent creative businesses featuring eclectic art exhibitions and special performances.

4/6 – SJ Made Pop-up Market
SJ Made pop-up Market hosted by the new Whole Foods Market.

4/6 – Your Voice, Your Poem
Free poetry writing workshops with Arlene Biala and Lorenz Dumuk

4/10 – Curious Quail, Rin Tin Tiger, Cola, Panic is Perfect, Steely Nash, and Real Flower @ SLG Art Boutiki
“Show!” A quality indie rock concert at SLG Art Boutiki

4/11 – Noche Folklorica Presented by Grupo Folklorico Luna y Sol de SJSU
Annual folklorico show put on by San Jose State’s folklorico group.

4/11-4/12 – Fear FestEvil San Jose
Fear FestEvil curator, host, and lifelong horror enthusiast Kirk Von Hammett knows not the meaning of mediocrity. You need to visit this event page to grasp the scope of this event.

4/17 – Bunny Ride – San Jose Bike Party
Bunnies and bikes. If you’ve never been to a San Jose Bike Party, this is a good one!

4/18 – Inaugural Selena Tributesonido clash
Techno cumbia, Texmex, Freestyle, y mas. San Jose’s Selena Quintanilla tribute.

4/18-4/19 – Big WOW! Comic Fest 2015
The Original Artist Friendly Convention! – Comics, toys, scifi, horror, fantasy, anime, gaming, cosplay and everything pop culture!

4/18, 4/19, 4/24 – Los Monologos de la Vagina en MACLA Theater
MACLA Theater – Shows on Sat. 4/18 @ 7:30pm, Sun. 4/19 @ 3:00pm, and again on Fri. 4/24 @ 7:30pm.

4/24 – MALI 2nd Annual Art/Life Forum
Providing multicultural arts leaders the information and inspiration to improve their personal practice and strengthen our local arts, culture, and entertainment ecosystem.

4/25 – Wonders & Traditions of Peru
Presented by Asociación Cultural Kanchis. Join us for dances from all regions of Peru! Enjoy Peruvian food, drinks, and other peruvian products.

4/25 – The CineBrew Mart, 2015
Brought to you by Camera Cinemas, Hermitage Brewing and SJMADE, The Cinebrew Mart showcases local beer and artisan treats at the movies in downtown San Jose.

4/25 – Family Art Day
Hands-on art activities, yummy food, puppet performances, and live entertainment at MACLA

4/26 – Dancin’ Downtown Festival
Santana Row and sjDANCEco brings local as well as regional dance artists together to celebrate National Dance Week in a FREE outdoor festival featuring the diversity and the wealth of our dance community.

 

ONGOING

The Changing Same – Thursdays
A weekly excursion keeping time with the future of Soul, RnB, and Jazz every Thursday. With guest DJ’s, live performances and dancing.

Nomikai DJ Nights – Various Days
Assortment of nights featuring great DJ’s.

FutureArtsNow! Classes – M/W/TH
Open funk, house, and break dance sessions at the Edenvale Community Center.

Pop Up Market – 1st Saturdays
Hosted by Whole Foods, The Alameda.

 


Know of an event that should be on the list? We are open to suggestions. Send us an email to info@Kooltura.com with the subject line “iPledgeSJ”, a description of the event, any social media accounts associated with the event, and a website link if possible.

Join us on Facebook, Twitter, and Instagram where we will be sharing photos of those taking the pledge.

 

Photo Credit: Jonathan Garcia | Event: FAME SS2014

#iPledgeSJ: Do you?

If you live in San Jose, chances are you’ve asked or heard someone ask, “What is there to do in San Jose?” Or, perhaps you’ve heard, “I wish more people would hear about these events,” or “Why don’t more people attend these events?” Being an advocate for San Jose can be challenging. We know that there is always something to do in San Jose How do we let others know?

Enter #iPledgeSJ. San Jose is a complex and diverse place with a mix of different cultures, subcultures, and creative individuals. The result is a beautiful array of options for things to do. The challenge we have as advocates of San Jose is how best to create awareness about San Jose’s artistic and cultural vibrancy.

#iPledgeSJ’s purpose is to engage San Jose’s community members to encourage greater, active participation in our City’s artistic and cultural scenes. Truly there is a space for every one of us. The Kooltura team will curate a selection of events that are unique to San Jose and representative of its culture. We will share our curated list of events through a monthly blog-post that showcases #iPledgeSJ events.

Interested in taking the pledge?

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Here’s what you do.

  1. Attend at least one event once a month.
  2. Bring a friend…or two to the event!
  3. Post photo to Twitter or Instagram using #iPledgeSJ

 
 
 

By taking the pledge, you commit to attend at least one event that is unique to San Jose and to bring at least one friend with you to share the experience. During the event, take a photo and post it to Twitter or Instagram with the hashtag #iPledgeSJ. It’s that simple — we promise.

Below is the first list of events to choose from to launch your pledge.

Take the pledge!

 


 

MARCH

3/19 Book Launch Party for The San Jose Earthquakes: A Seismic Soccer Legacy by Gary Singh
Join author Gary Singh, a San Jose native and lifelong fan, as he recounts the Earthquakes’ legendary story in vibrant detail.

3/19 – Drink and Draw at The Art Boutiki
Art Boutiki hosts its first ever Drink and Draw. Come on out with us and bring your art supplies and draw to the sounds of our guest DJ Thirdeye Shrine.

3/20 – The Commons presents “The Vernal Equinox”
Join the Commons at the Circle of Palms to welcome the Spring season with an evening of performance featuring the acclaimed torch singer, Jackie Gage.

3/20 – Metalachi, Mokahete, & Total Badass
METALACHI, MOLKAHETE, TOTAL BADASS live at the Back Bar in the SoFA District.

3/22 – San Jose Challenge 2015
The San Jose Challenge urban scavenger hunt adventure race.

3/23 –  SV Creates Board (DOT) Impact
Silicon Valley Creates is partnering with Center for Excellence in Nonprofits (CEN) and BoardSource to help increase capacity of the cultural ecosystem to bring you a day long Board Development Conference called Board(dot)Impact. 

3/28 – Cesar E. Chavez Commemorative March
Memorial Mass and Commemorative march will be held at Our Lady of Guadalupe Church. 2020 East San Antonio Street San Jose, CA 95116. 

3/28 – SJMAG Girlfriend Appreciation Day
In honor of Women’s History Month, the San Jose Multicultural Artists Guild and Tabia African American Theatre Ensemble present Entertainment, Audience Participation, Vendors, Raffles and much more!

3/28 – iBecome
Andre Hart holds his last one man show in San Jose. The show is titled “ iBecome”. The artist will be showcasing his new style in painting.

3/23-4/19 – M. Butterfly, by David Henry Hwang
A haunting tale at City Lights Theater Company of a French diplomat’s gradual, inevitable submission to the charms of a Chinese opera star who personifies his fantasy vision of submissive oriental sexuality. 

3/31 – 14th Annual Cesar E. Chavez Commemorative Breakfast
Join the Chavez Family Vision, Inc. in celebrating the 14th Annual Cesar E. Chavez Commemorative Breakfast.

 

ONGOING

MoTown Mondays – Mondays
A weekly dance party. Spinning originals, remixes, & close relatives of your favorite Motown songs.

The Changing Same – Thursdays
A weekly excursion keeping time with the future of Soul, RnB, and Jazz every Thursday. With guest DJ’s, live performances and dancing.

Nomikai DJ Nights – Various Days
Assortment of nights featuring great DJ’s.

FutureArtsNow! Open Sessions – M/W/TH
Open funk, house, and break dance sessions at the Edenvale Community Center.

 


 

Know of an event that should be on the list? We are open to suggestions. Send us an email to info@Kooltura.com with the subject line “iPledgeSJ”, a description of the event, any social media accounts associated with the event, and a website link if possible.

Join us on Facebook, Twitter, and Instagram where we will be sharing photos of those taking the pledge.

 

Photo Credit: Jonathan Garcia | Event: FAME SS2014