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Make Music Day – San Jose, CA

We are honored to be one of the approved graphic design vendors for the City of San José, CA. In the past, we have worked with various departments within the city including the San José Office of Cultural Affairs, the Office of Economic Development and the Environmental Services Department.

Celebrated internationally, Make MusicDay is a free, outdoor day of music held on the summer solstice. San José joined the celebration for the first time in 2017 with performances taking place citywide from sunrise to sunset.

Launched in 1982 in France as the Fête de la Musique, Make Music Day is now held on the same day in more than 800 cities in 120 countries.

Completely different from a typical music festival, Make Music is open to anyone who wants to take part. Every kind of musician — young and old, amateur and professional, of every musical persuasion — pours onto streets, parks, plazas, and porches to share their music with friends, neighbors, and strangers. All of it is free and open to the public.

For the second year in a row, we have had the pleasure of creating the graphics for San Jose, CA’s Make Music Day. Take a look at the graphics we created for this lovely event!

If you are interested in learning more about this event, click here.

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50th Anniversary Season


Los Lupenos de San Jose


Design, Branding, Social Media, PR


Created a series of designs to promote TRIBUTO, the first concert of Los Lupenos de San Jose Anniversary Season. Implemented social media campaign and PR strategies to maximize engagement and reach.

TRIBUTO was a humble tribute to the maestros, the master instructors, researchers, and choreographers that shaped Los Lupenos’ repertoire over the last 49 years. Styles, costuming, and arrangements varied but the essence of their work has lasted through the decades.

Under the artistic direction of choreographer Samuel Cortez, Los Lupenos de San Jose transported you to six different regions of México by staging six masterworks.


Los Lupenos Juvenil takes the stage for their annual concert on Sunday, 2 pm April 7, 2019. 


A free open-air event to thank our community and supporters on Sunday Afternoon, May 5 2019.


A celebration of past, present, and future- Saturday 8pm September 28, 2019 and Sunday, 2 pm September 29, 2019.

Kooltura specializes in multicultural marketing, helping clients reach audiences of a specific ethnicity, culture, and subculture through brand and strategy. Contact us if you are interested in learning about our work.

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Celebrate Mayfair | Mayferia
School of Arts and Culture @MHP
Branding, Marketing, Social Media, Design

We were identified to lead and develop an integrated strategic marketing roadmap, and brand concept for the Celebrate Mayfair project including the Mayferia Series.

Project Overview: Celebrate Mayfair is a year long project that aims to celebrate the talent, beauty, and history of the Mayfair community. We believe that through creating a platform for shared arts and cultural experiences we can connect residents and reduce blight in the Mayfair neighborhood.

Mayferia Events: The School of Arts and Culture will host a series of celebration’s to spotlight the talent of Mayfair residents. Mayferia events will be showcases for local talent and a place for residents to learn about community resources. This first Mayferia will took place on Friday, December 9th. Followed by a second celebration scheduled for Sunday, March 19.

Kooltura specializes in multicultural marketing, helping clients reach audiences of a specific ethnicity, culture, and subculture through brand and strategy. Contact Us if you are interested in learning about our work.

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San Jose Symbols | Screenprint Showdown
Branding, Marketing, Social Media, Design

As part of the inaugural Screenprint Showdown We were identified to lead the projects branding and marketing, the San Jose Symbols was the initial task. From the Electric Light Tower at History San Jose to the Capitol Drive-In Theater screens on Capitol Expressway, we were tasked on building a running list of our city symbols. These represent iconic buildings, historic places, and conceptual ideas that represent San Jose.SJ MADE took the lead of identifying the final group of 50 San Jose symbols that only scratches the surface in telling the visual story of our city.

Kooltura specializes in multicultural marketing, helping clients reach audiences of a specific ethnicity, culture, and subculture through brand and strategy. Contact Us if you are interested in learning about our work.

Screenprint Showdown

We are excited to be a part of such great event. We couldn’t pass the opportunity to work with great partners such as San Jose Made, Future Arts Now, and Content Magazine. We are currently tasked with running the Screenprint Showdown’s marketing and social media, Kooltura was also asked to design 50 San Jose Symbols (http://www.screenprintshowdown.com/symbols) to help inspire the Design Contest part of the event. Join us, January 30, 2016 as we celebrate a day of print.

Screenprint Showdown


January 30, 2016 | 11:00a – 5:00p

With downtown San Jose as our backdrop, we gather our Design Contest winners, finalists, judges, creatives and lovers of San Jose to celebrate a day of screenprinting.

See Artwork from the Design Contest

View submitted artwork from our Design Contest winners and finalists! The Design Contest asked artists, designers or anyone with a vision for what San Jose is today and what it could be tomorrow to create visual expressions of their San Jose experiences and submit them to the contest. The Knight Foundation awards each of these winners with $500 and Adobe extends these awards with year-long subscriptions to Adobe Creative Cloud.

Meet Authentic Imprints, Cukui, School of Visual Philosophy, & Silicon Valley Debug

We invited four San Jose Screenprint Teams comprised of a high volume print house, a local design and retail house, an independent art education and workshop and a community-powered organization to design their “What is Your San Jose” design and print them on-site at the event.

Vote on your People’s Choice Winner
Get to know our 50 finalist designs and vote on your People’s Choice winner. San Jose’s Office of Cultural Affairs awards the People’s Choice Winner with a $500 grant and Adobe extends the award with a year-long subscription to Adobe Creative Cloud.