The 2010 census reports Hispanics are the largest minority group in most of the metropolitan areas in the United States. It is projected that Hispanics will make up 30.2% of the nation’s population by July 1, 2050.
Consequently, Forbes has found that Hispanics in the U.S. have an astounding $1.7 trillion in purchasing power, which is only set to rise in coming years. Given the huge amount of purchasing power the Hispanic market has, companies must strive to understand this large ethnic minority group.
The goal of nonprofit marketing is to promote the message or mission of the organization. The Charity Channel points out that marketing efforts are used to identify, create and maintain satisfying relationships with the community including—donors, members, volunteers, clients, and other stakeholders. These relationships ultimately create value for the nonprofit organization and its stakeholders.
Multicultural Marketing is more than just numbers and speaking the language. It is about speaking the culture which is defined by the people, their deeply rooted history, and reality.
ABOUT WINTER WONDERLAND:
Together with Christmas in the Park and Downtown Ice, Winter Wonderland has attracted over 750,000 visitors each holiday season to Downtown San Jose. For over 15 years, Winter Wonderland has served as the perfect compliment to Christmas in the Park and Downtown Ice. Featuring family-friendly rides and delicious food that is sure to create a magical experience for everyone during the holidays.
Design, Social Media Marketing, Website Redesign, Branding, Blog Posts
Website: Winter Wonderland
Blog Posts: Winter Wonderland Blog