Benefits of Nonprofit Marketing

The goal of nonprofit marketing is to promote the message or mission of the organization. The Charity Channel points out that marketing efforts are used to identify, create and maintain satisfying relationships with the community including—donors, members, volunteers, clients, and other stakeholders. These relationships ultimately create value for the nonprofit organization and its stakeholders.

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7 Reasons Why Multicultural Marketing Matters

Multicultural marketing encompasses the culture of your target audience including their language, traditions, customs, and beliefs. Keep on reading to find out why multicultural marketing matters.

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what is multicultural marketing

Defining Multicultural Marketing

Multicultural Marketing is more than just numbers and speaking the language. It is about speaking the culture which is defined by the people, their deeply rooted history, and reality.

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  • Winter Wonderland
  • Winter Wonderland Banner

PROJECT:
Winter Wonderland

CLIENT:
Giant Creative 

ABOUT WINTER WONDERLAND: 

Together with Christmas in the Park and Downtown Ice, Winter Wonderland has attracted over 750,000 visitors each holiday season to Downtown San Jose. For over 15 years, Winter Wonderland has served as the perfect compliment to Christmas in the Park and Downtown Ice. Featuring family-friendly rides and delicious food that is sure to create a magical experience for everyone during the holidays.

SERVICES:
Design, Social Media Marketing, Website Redesign, Branding, Blog Posts

Website: Winter Wonderland

Blog Posts: Winter Wonderland Blog

  • 2018_MMD_EventPage
  • 2018-05
  • Screen Shot 2018-11-02 at 12.46.48 PM

Make Music Day – San Jose, CA

We are honored to be one of the approved graphic design vendors for the City of San José, CA. In the past, we have worked with various departments within the city including the San José Office of Cultural Affairs, the Office of Economic Development and the Environmental Services Department.

Celebrated internationally, Make MusicDay is a free, outdoor day of music held on the summer solstice. San José joined the celebration for the first time in 2017 with performances taking place citywide from sunrise to sunset.

Launched in 1982 in France as the Fête de la Musique, Make Music Day is now held on the same day in more than 800 cities in 120 countries.

Completely different from a typical music festival, Make Music is open to anyone who wants to take part. Every kind of musician — young and old, amateur and professional, of every musical persuasion — pours onto streets, parks, plazas, and porches to share their music with friends, neighbors, and strangers. All of it is free and open to the public.

For the second year in a row, we have had the pleasure of creating the graphics for San Jose, CA’s Make Music Day. Take a look at the graphics we created for this lovely event!

If you are interested in learning more about this event, click here.