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PROJECT:
Celebrate Mayfair | Mayferia
CLIENT:
School of Arts and Culture @MHP
SERVICES:
Branding, Marketing, Social Media, Design

We were identified to lead and develop an integrated strategic marketing roadmap, and brand concept for the Celebrate Mayfair project including the Mayferia Series.

Project Overview: Celebrate Mayfair is a year long project that aims to celebrate the talent, beauty, and history of the Mayfair community. We believe that through creating a platform for shared arts and cultural experiences we can connect residents and reduce blight in the Mayfair neighborhood.

Mayferia Events: The School of Arts and Culture will host a series of celebration’s to spotlight the talent of Mayfair residents. Mayferia events will be showcases for local talent and a place for residents to learn about community resources. This first Mayferia will took place on Friday, December 9th. Followed by a second celebration scheduled for Sunday, March 19.

Kooltura specializes in multicultural marketing, helping clients reach audiences of a specific ethnicity, culture, and subculture through brand and strategy. Contact Us if you are interested in learning about our work.

Loteria en Familia

Acompañenos en una noche del tradicional juego de Lotería Mexicana junto a su familia en nuestro jardín. Habrán muchas actividades y premios a ganar. Disfruten de un café de olla, chocolate, pan dulce y mucho mas. $5 a $7 por tabla.

Join us for an evening of Mexican bingo, bring the entire family and experience the traditional game of Lotería in the garden. Plenty of prizes to win. Enjoy traditional pastries such as Mexican sweet bread and churros accompanied by Mexican coffee and hot chocolate. $5 to $7 per playing card.

3PM-4PM
Haga su propia tabla / Make your own playing card
Actividades para niños / Kids activities
4PM-5PM
1er serie de juegos / 1st game set
Actividades para niños/ Kids activities
5PM-6PM
2da serie de juegos / 2nd game set
Actividades para niños / Kids activities
6PM-7PM
Musica con Sonido Clash / Music by Sonido Clash

Compra tu Tabla / Buy your Playing Card

*Event is free to attend, if you would like to play Loteria a playing card is required at $5/each + Individual games tickets at .50 cents/each sold the day of the event. Purchase a Lotería playing card now and save.

* El evento es GRATIS, si le gustaría jugar Lotería se requiere una tabla de $5/cada una + un costo por juegos individuales a .50 centavos/cada el día del evento. Compre su tabla ahora y ahorre.

Screenprint Showdown

We are excited to be a part of such great event. We couldn’t pass the opportunity to work with great partners such as San Jose Made, Future Arts Now, and Content Magazine. We are currently tasked with running the Screenprint Showdown’s marketing and social media, Kooltura was also asked to design 50 San Jose Symbols (http://www.screenprintshowdown.com/symbols) to help inspire the Design Contest part of the event. Join us, January 30, 2016 as we celebrate a day of print.

Screenprint Showdown

BLANCO SQUARE, 12 N. SAN PEDRO STREET, SAN JOSE, CA 95110

January 30, 2016 | 11:00a – 5:00p

With downtown San Jose as our backdrop, we gather our Design Contest winners, finalists, judges, creatives and lovers of San Jose to celebrate a day of screenprinting.

See Artwork from the Design Contest

View submitted artwork from our Design Contest winners and finalists! The Design Contest asked artists, designers or anyone with a vision for what San Jose is today and what it could be tomorrow to create visual expressions of their San Jose experiences and submit them to the contest. The Knight Foundation awards each of these winners with $500 and Adobe extends these awards with year-long subscriptions to Adobe Creative Cloud.

Meet Authentic Imprints, Cukui, School of Visual Philosophy, & Silicon Valley Debug

We invited four San Jose Screenprint Teams comprised of a high volume print house, a local design and retail house, an independent art education and workshop and a community-powered organization to design their “What is Your San Jose” design and print them on-site at the event.

Vote on your People’s Choice Winner
Get to know our 50 finalist designs and vote on your People’s Choice winner. San Jose’s Office of Cultural Affairs awards the People’s Choice Winner with a $500 grant and Adobe extends the award with a year-long subscription to Adobe Creative Cloud.

#iPledgeSJ: July Events

Welcome back to #iPledgeSJ! If you missed the original post about what #iPledgeSJ is all about then I recommend clicking here first. We have selected an exciting line-up of events that we think represent and pay tribute to San Jose’s diversity.

The #iPledgeSJ events for July are…

 

July #iPledgeSJ Events

7/3 SONIDO CLASH: Maria y Jose + Thee Commons
RUIDOSON//PSYCH KUMBIA// Y MAS!!!

7/3 – ANYA AND THE GET DOWN performing live at the RITZ
Don’t miss this show! Anya has a VERY special announcement and she won’t be playing in San Jose for a long while after this one!

7/4 – 4th Annual Island Reggae Festival
Live music, fireworks, carnival rides, island dance competition, rugby 7’s tournament, and much more!

7/6 – Nerd Nite Silicon Valley: July Edition
informal gatherings where nerds (and non-nerds) get together to socialize, drink and learn something new.

7/8 – ImagineSJ Showcase #1 “San Jose Music”
A monthly event series that provides a platform for San Jose’s newest most innovative thinking, whether it be in the arts, technology, non-profit or small business. Through performances, presentations, and interactive audience engagement activities, the ImagineSJ Showcase will create a public platform for the introduction of new ideas and great thinking that San Jose needs to know about.

7/9 – 7/12 – * THINK AND DIE THINKING 2015 *
An All-ages D.I.Y Indie Punk Music Festival. A festival for and by gay, trans, queer, p.o.c., women, and allies.

7/10 – Glowing With The Moon
Come gather with different members of the community participate in open mic and various art projects that you can collectively create with other people.

7/11 – Silicon Valley S.T.E.A.M Festival
Hot San Jose Nights presents Silicon Valley S.T.E.A.M Festival returns to San Jose Reid Hillview Airport for a second great year!

7/11 – Writing Our Truths/Palabras de Verdad: Writing from Ancestral Memory
A writing workshop focused around identity and our [often multiple] places of origin.

7/11 – Emotional Alchemy:  Zine Making As a Coping Strategy
A hands on workshop and discussion on the zine making process and how it ties into the healing experience.

7/11 – SVRG Yard Sale
Come buy treasures donated by Silicon Valley Roller Derby (SRVG) skaters, plus SVRG merch on sale too! SPECIAL SUMMER DEAL: Tix to our August 22 bout 2/$20 and you get an exclusive SVRG tote bag!!!

7/11 – 7/12 – San Jose Obon 2015
Created for San Jose Buddhist Church Betsuin

7/12 – TADT PANEL DISCUSSION: Marginalized Identities and the Current Climate of Punk:  A Multi-Perspective Discussion
Observe how punk is seen currently through multiple viewpoints and how it is defined behind these lenses.

7/12 – Strangers 16th Annual Car Show & BBQ
Enjoy the day viewing traditionally styled hot rods and customs, cooking up some BBQ with your friends, and checking out all of the original art and artists in vendor row.

7/12 – South Bay Expo
Clothing lines, jewelry, DJ’s, Graffiti, food trucks, sneakers, tattoos, music artist, and much more at the Santa Clara

7/12 – Pokémon: Symphonic Evolutions
Brought to life by American Festival Orchestra performing all-new arrangements and carefully-timed visuals from recent and classic Pokémon video games, Pokémon: Symphonic Evolutions has become the must-see video game concert of the year, giving fans and newcomers of all ages a chance to experience the evolution of the Pokémon franchise like never before.

7/13 – Summer Hip Hop Conservatory
For youth ages 12-15, sign up for a two-week intensive camp where students can build skills in one of four Hip Hop disciplines: Rapping, Hip Hop Dance, Beatboxing, and Urban Art. For more info or to register please visit www.schoolofartsandculture.org

7/16 – PRAYERS & Xuxa Santamaria Live
Prayers are the first musicians/artists use the term Cholo goth to define their genre of music which lyrically explores the harsh realities of gang and street life over throbbing beats and swirling synthesizers.

7/16 – Maurizio ‘The NextOne’ + Workshop
FutureArtsNow! In Association With Style Elements, 1nspirationIsFree & Bobbi Vie Presents MAURIZIO ‘THE NEXTONE’ WORKSHOP. Maurizio ‘The NextOne’ began dancing in 1984. Widely considered a breaking legend, and hip hop pioneer in Italy, he is credited for the creation of many dance moves and for his straight bboy flavor.

7/17 – SALSA NIGHT at Music in the Park
Two of the Bay Area’s best Salsa band perform in this after work concert series – Julio Bravo y su Orquesta Salsabor and Pa’l Bailador. Plus a set break special performance by Bloco Del Sol courtesy of Future Arts Now.

7/17 – Frida 9.5!
Come fo the silent art auction, raffle prizes, the Ni Una Mas Scholarship Award, the Frida Kahlo Leadership Award, and look-a-like contest. Proceeds goes towards workers organizing such as wage theft issues, migrants rights work, women wellness particularly traditional/indgenous healing for womyn and supporting the work of La Red.

7/17 – July 17th – ROAD RAGE TOUR SAN JOSE, CA.
Featuring Andrew Bigs with Reef the Lost Cauze of Army of the Pharaohs, ADLIB, and I.L.A.M.

7/17 – SVRG Night at Aloha Roller Rink
Come skate with your favorite derby league, the Silicon Valley Roller Girls!Aloha Roller Rink is open for the summer, setting up shop at Roosevelt Community Center on Friday, Saturday, and Sundays all summer long!

7/18 – Original Gravity Public House 3 Year Anniversary!!!
Designed as a thanks to YOU the people and beer drinkers that have supported Original Gravity Public House throughout the first few years.

7/18 – South Bay Coffee Community Presents: SUMMER BARISTA SMACK DOWN
A Saturday night rumble between the best of the best in an ultimate show down of latte art skill. Proceeds go towards A pop-up street café that trains and employs individuals transitioning out of homelessness.

7/25 – San Jose Bike Party presents Ladies Ride 2015
Ladies, it’s time to ride!

7/25 – 1NFAMOUS 2015
Now in its 3rd installment, 1NFAMOUS is the brainchild of world renowned dancer, Raymond ‘NastyRay’ Mora. It is an annual event which attempts to break the norms of breaking competitions and raise the entertainment level and the true tenets of hip hop culture.

7/25 – FAME SS2015 + Lights, Camera, Fashion
Now in its 8th installment, FAME (Fashion, Art, Music, Exhibition) is a street culture marketplace by the people and for ALL the people.

7/26 – Shiny Side Up Bicycle Show
For bicycle enthusiasts of all kinds.

7/31 – San Pedro Square Block Party (Moveable Feast)
Moveable Feast is shutting down streets with a night time block party. The whole city is invited! Free admission.

7/31- 6th Annual Sabor del Valle Event 2015
Sabor del Valle is an annual celebration of local wine, food, art, music and the cultural richness of the Latino community, with proceeds benefiting three worthy nonprofits that provide social and educational services to individuals in need.

7/31 – All-Womyn’s Showcase @ Caffe Frascati
Showcasing emerging female artists within San Jose’s Arts and Culture.

 

ONGOING

The Changing Same Thursdays

Motown on MondaysMondays

Nomikai DJ Nights – Various Days
Assortment of nights featuring great DJ’s.

Future Arts Now Classes – M/W/TH

Pop Up Market – Whole Foods, The Alameda – 1st Saturdays

South First Fridays – 1st Friday of the month in the SOFA district

 


Know of an event that should be on the list? We are open to suggestions. Send us an email to info@Kooltura.com with the subject line “iPledgeSJ”, a description of the event, any social media accounts associated with the event, and a website link if possible.

Join us on Facebook, Twitter, and Instagram where we will be sharing photos of those taking the pledge.

 

Photo Credit: Jonathan Garcia | Event: FAME SS2014

 

ImagineSJ Showcase #1 “San Jose Music”

A collaboration between Future Arts Now!, Kooltura Marketing and the Knight Foundation, the ImagineSJ Showcase is a monthly event series that provides a platform for San Jose’s newest most innovative thinking, whether it be in the arts, technology, non-profit or small business. Through performances, presentations, and interactive audience engagement activities, the ImagineSJ Showcase will create a public platform for the introduction of new ideas and great thinking that San Jose needs to know about.

The first installment of the ImagineSJ Showcase focuses in on San Jose’s music culture. How do you see the scene? Join us on Wednesday, July 8th from 7 p.m. to 8 p.m. at SoFA Market as we discuss this topic with some of the many local artists and producers representing both the traditional and cross-experimental genres that uniquely define the musical sounds of our city.

Have a question that you think should be asked during the panel? We want to hear it! Submit your questions in the link below.

— SUBMIT QUESTIONS —

— REGISTER FOR EVENT —

 

imagineSJ-music-1000x298

 

ImagineSJ Showcase #1 “San Jose Music”

Wednesday, July 8th @ 7 p.m. – 8:30 p.m.
SoFA Market

FEATURED PANELISTS:
Turbo Sonidero, Sonido Clash
Tommy Aguilar, Universal Grammar
Freya Seeburger aka Cellista
Jackie Gage, F.A.M.E. Fatale
Ernesto Sibaja, Ave Norteña
TraxAmillion

“Art of the Remix” DEMO
DJ Cutso, Bangerz

MUSIC TRIVIA
Win some SWAG!

LIVE POETRY
Lorenz Dumuk, Poet

 

This is an #iPledgeSJ event.