The goal of nonprofit marketing is to promote the message or mission of the organization. The Charity Channel points out that marketing efforts are used to identify, create and maintain satisfying relationships with the community including—donors, members, volunteers, clients, and other stakeholders. These relationships ultimately create value for the nonprofit organization and its stakeholders.
Multicultural marketing encompasses the culture of your target audience including their language, traditions, customs, and beliefs. Keep on reading to find out why multicultural marketing matters.
The Hispanic Foundation of Silicon Valley is dedicated to inspiring community philanthropy and engaging people to invest in the educational achievement, leadership development, research, and convening and engaging the Hispanic community to improve the quality of life for Latinos and the Silicon Valley region. This past year, they published an informative Latino Report Card featuring Latinos in Silicon Valley.
Multicultural Marketing is more than just numbers and speaking the language. It is about speaking the culture which is defined by the people, their deeply rooted history, and reality.
Latinos’ love going all out when it comes to the holidays. This is especially true when it comes to the most wonderful time of the year! For Latinos, celebrating Navidad is more than a religious holiday. Christmas is also about familia, friends, food, and culture. Keep on reading to learn more about typical Christmas traditions in Latino households.