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PROJECT:
Celebrate Mayfair | Mayferia
CLIENT:
School of Arts and Culture @MHP
SERVICES:
Branding, Marketing, Social Media, Design

We were identified to lead and develop an integrated strategic marketing roadmap, and brand concept for the Celebrate Mayfair project including the Mayferia Series.

Project Overview: Celebrate Mayfair is a year long project that aims to celebrate the talent, beauty, and history of the Mayfair community. We believe that through creating a platform for shared arts and cultural experiences we can connect residents and reduce blight in the Mayfair neighborhood.

Mayferia Events: The School of Arts and Culture will host a series of celebration’s to spotlight the talent of Mayfair residents. Mayferia events will be showcases for local talent and a place for residents to learn about community resources. This first Mayferia will took place on Friday, December 9th. Followed by a second celebration scheduled for Sunday, March 19.

Kooltura specializes in multicultural marketing, helping clients reach audiences of a specific ethnicity, culture, and subculture through brand and strategy. Contact Us if you are interested in learning about our work.

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Loteria en Familia

Acompañenos en una noche del tradicional juego de Lotería Mexicana junto a su familia en nuestro jardín. Habrán muchas actividades y premios a ganar. Disfruten de un café de olla, chocolate, pan dulce y mucho mas. $5 a $7 por tabla.

Join us for an evening of Mexican bingo, bring the entire family and experience the traditional game of Lotería in the garden. Plenty of prizes to win. Enjoy traditional pastries such as Mexican sweet bread and churros accompanied by Mexican coffee and hot chocolate. $5 to $7 per playing card.

3PM-4PM
Haga su propia tabla / Make your own playing card
Actividades para niños / Kids activities
4PM-5PM
1er serie de juegos / 1st game set
Actividades para niños/ Kids activities
5PM-6PM
2da serie de juegos / 2nd game set
Actividades para niños / Kids activities
6PM-7PM
Musica con Sonido Clash / Music by Sonido Clash

Compra tu Tabla / Buy your Playing Card

*Event is free to attend, if you would like to play Loteria a playing card is required at $5/each + Individual games tickets at .50 cents/each sold the day of the event. Purchase a Lotería playing card now and save.

* El evento es GRATIS, si le gustaría jugar Lotería se requiere una tabla de $5/cada una + un costo por juegos individuales a .50 centavos/cada el día del evento. Compre su tabla ahora y ahorre.

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PROJECT:
San Jose Symbols | Screenprint Showdown
CLIENT:
SJ MADE
SERVICES:
Branding, Marketing, Social Media, Design

As part of the inaugural Screenprint Showdown We were identified to lead the projects branding and marketing, the San Jose Symbols was the initial task. From the Electric Light Tower at History San Jose to the Capitol Drive-In Theater screens on Capitol Expressway, we were tasked on building a running list of our city symbols. These represent iconic buildings, historic places, and conceptual ideas that represent San Jose.SJ MADE took the lead of identifying the final group of 50 San Jose symbols that only scratches the surface in telling the visual story of our city.

Kooltura specializes in multicultural marketing, helping clients reach audiences of a specific ethnicity, culture, and subculture through brand and strategy. Contact Us if you are interested in learning about our work.

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Screenprint Showdown

We are excited to be a part of such great event. We couldn’t pass the opportunity to work with great partners such as San Jose Made, Future Arts Now, and Content Magazine. We are currently tasked with running the Screenprint Showdown’s marketing and social media, Kooltura was also asked to design 50 San Jose Symbols (http://www.screenprintshowdown.com/symbols) to help inspire the Design Contest part of the event. Join us, January 30, 2016 as we celebrate a day of print.

Screenprint Showdown

BLANCO SQUARE, 12 N. SAN PEDRO STREET, SAN JOSE, CA 95110

January 30, 2016 | 11:00a – 5:00p

With downtown San Jose as our backdrop, we gather our Design Contest winners, finalists, judges, creatives and lovers of San Jose to celebrate a day of screenprinting.

See Artwork from the Design Contest

View submitted artwork from our Design Contest winners and finalists! The Design Contest asked artists, designers or anyone with a vision for what San Jose is today and what it could be tomorrow to create visual expressions of their San Jose experiences and submit them to the contest. The Knight Foundation awards each of these winners with $500 and Adobe extends these awards with year-long subscriptions to Adobe Creative Cloud.

Meet Authentic Imprints, Cukui, School of Visual Philosophy, & Silicon Valley Debug

We invited four San Jose Screenprint Teams comprised of a high volume print house, a local design and retail house, an independent art education and workshop and a community-powered organization to design their “What is Your San Jose” design and print them on-site at the event.

Vote on your People’s Choice Winner
Get to know our 50 finalist designs and vote on your People’s Choice winner. San Jose’s Office of Cultural Affairs awards the People’s Choice Winner with a $500 grant and Adobe extends the award with a year-long subscription to Adobe Creative Cloud.

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A lot goes into creating  a new logo, and I am always excited to go on the journey of creating something that my clients will like. After a few meetings with San Jose Public Library staff to identify the needs and vision for the project, my team and I were able to brainstorm ideas and direction. Here is an inside look into our creative process for the San Jose Public WORKS project.

PROJECT: Logo and Branding

CLIENT:  San Jose Public Library WORKS

DESIGNER: Steve Ha

CREATIVE DIRECTOR: Omar Rodriguez

Kooltura specializes in multicultural marketing, helping clients reach audiences of a specific ethnicity, culture, and subculture through brand and strategy. Contact Us if you are interested in learning about our work.