The goal of nonprofit marketing is to promote the message or mission of the organization. The Charity Channel points out that marketing efforts are used to identify, create and maintain satisfying relationships with the community including—donors, members, volunteers, clients, and other stakeholders. These relationships ultimately create value for the nonprofit organization and its stakeholders.
Multicultural marketing encompasses the culture of your target audience including their language, traditions, customs, and beliefs. Keep on reading to find out why multicultural marketing matters.
The Hispanic Foundation of Silicon Valley is dedicated to inspiring community philanthropy and engaging people to invest in the educational achievement, leadership development, research, and convening and engaging the Hispanic community to improve the quality of life for Latinos and the Silicon Valley region. This past year, they published an informative Latino Report Card featuring Latinos in Silicon Valley.
Multicultural Marketing is more than just numbers and speaking the language. It is about speaking the culture which is defined by the people, their deeply rooted history, and reality.
ABOUT WINTER WONDERLAND:
Together with Christmas in the Park and Downtown Ice, Winter Wonderland has attracted over 750,000 visitors each holiday season to Downtown San Jose. For over 15 years, Winter Wonderland has served as the perfect compliment to Christmas in the Park and Downtown Ice. Featuring family-friendly rides and delicious food that is sure to create a magical experience for everyone during the holidays.
Design, Social Media Marketing, Website Redesign, Branding, Blog Posts
Website: Winter Wonderland
Blog Posts: Winter Wonderland Blog