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What is Multicultural Marketing?

Blog Post: January

Multicultural marketing encompasses the culture of your target audience including their language, traditions, customs, and beliefs.

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Blog Post: December

5 Christmas Traditions in Latino Households

While the ways that Latinos’ celebrate the holidays vary from country to country and from household to household, one thing holds – Celebrating Navidad is more than a religious holiday. Christmas is also about familia, friends, food, and culture.

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Blog Post: November

Thanksgiving, an All American Holiday?

Thanksgiving originated as an all-American tradition. But over time, different cultures residing in the United States have incorporated their own unique traditions into the holiday.

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Latest Project: Los Lupenos de San Jose

50th Anniversary Season.

Leading marketing and branding efforts for Los Lupenos de San Jose 4-event 50th Anniversary Season. Including TRIBUTO, TARDEADA, GRACIAS, and GALA.

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Chile, Mole, Pozole

Sunday, September 16

A celebration of Mexican Independence Day featuring traditional food, unique family recipes, and art that bridges the traditions of Mexico and East San Jose. This inaugural installment of Chile, Mole, Pozole is the brainchild of Giant Creative Services, Kooltura Marketing, and the School of Arts and Culture.

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San Jose Symbols

the visual story of our city

As part of the inaugural Screenprint Showdown we were identified to lead the projects branding and marketing. From the Electric Light Tower at History San Jose to the Capitol Drive-In Theater screens on Capitol Expressway.

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Celebrate Mayfair

talent, beauty and history

Celebrate Mayfair is a year long project that aims to celebrate the talent, beauty, and history of the Mayfair community.

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About Us

We are members of our multicultural community.

We specialize in multicultural marketing in San Jose, CA. Our goal is to help build community connection and cultural insight that is essential to the marketing strategy between organizations and those who help enrich it. Because it’s more than just numbers and speaking the language. Multicultural is about speaking the culture. Culture is defined by the people, their deeply rooted history, and reality. It’s the type of cultural context that you can fully appreciate from being a part of the community. It’s also the same cultural context that inspires our art.

We Are Kooltura

Let us help

You are your brand

It’s all about perception. How is your brand being perceived?

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Your online presence is your new business card. Are you on the right platforms? Implementation is the key to marketing strategy. It is as effective as you plan it. We can help.